B2B XaaS Advisory · PE-Backed Profitable Growth

Revenue clarity. AI that actually sticks.

I work with founders and leadership teams at growth-stage XaaS companies on three things: diagnosing what's blocking revenue, building the operations to support it, and deploying AI where your team will actually use it — and keep using it.

Let's connect What I do →
What we work on together
Go-to-Market Strategy & Execution
built on
Revenue Operations & Intelligence
deployed via
Outcomes-Based AI Programs
at the human edge
The work

Outcomes-based. Operator-built.

Strategy to execution
Go-to-market strategy, Revenue Operations, and AI adoption for growth-stage and scaling XaaS companies.
Story coming soon
Cross-functional teaming
Operating experience across AI, SaaS, product, sales, and revenue operations — so nothing gets lost between functions.
Story coming soon
Investor-operator translator
Work across PE and venture-backed portfolio companies — diagnosing and prioritizing operational friction that slows revenue, and building the focus to grow with efficiency.
Operator-first. Investor-aligned.
Story coming soon
Where I focus with AI The human edge. Models are increasingly commoditized. The advantage lives in how your team adopts them, adapts with them, and makes them work for your specific business.
AI and human collaboration
Services

Where I focus.

Engagements are designed around your situation. These are the three areas I work in most.

Market Strategy & Execution
  • Target profitable markets and customers
  • Coverage, capacity, and distribution design
  • Revenue growth planning and board advisory
  • Go-to-market due diligence for investors
Revenue Operations
  • Operating cadence and process design
  • Friction diagnosis across sales, marketing, CS
  • Stack and data instrumentation
  • Fractional and interim RevOps leadership
AI Adoption & Implementation
  • AI readiness and use-case prioritization
  • Outcomes-based sprint programs
  • Change management built in from day one
  • Train-the-trainer capability transfer
How I work — the AI Sprint

A gated engagement. Each step requires measurable signal before proceeding — so you know it's working before you scale it.

1
Prioritize
Map friction, rank use cases, establish baseline. Define what "better" looks like before any solution is touched.
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2
Design & Meter
Solution fitted to your context, constraints, and policies — not a generic template.
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3
Signal
AI live. Results vs. baseline. Confirm the outcome is real before scaling.
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4
Adoption & Coaching
Change management in action. Close the gap between "it works" and "the team owns it."
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Train the Trainer
Capability transfer, AI management, outcomes roadmap — your team leads the next sprint.
Outcomes first — defined before scoping. No signal, no next gate.
Capability transfer — your team owns the work when we're done.
Change by design — infused throughout, not added when adoption stalls.
Knowledge & Tools

Resources worth your time.

A curated set of frameworks, best practices, research, and tools — some I've found useful, some I've created. Updated as the space evolves.

Frameworks & White Papers
The AI-Native RevOps Rainbow
How skills, agents, and orchestration transform every layer of the revenue operating system — across all three stages of AI maturity.
↓ Download · PDF
The AI RevOps Maturity Journey
How AI deployment should evolve as a company moves from founder-led to repeatable, repeatable to accelerating, and accelerating to scalable and predictable.
↓ Download · PDF
AI Deployment Methodology
Signal & Scale's six-phase delivery model — outcome-based, change-ready, with train-the-trainer capability transfer built in from day one.
↓ Download · PDF
Articles & Thought Leadership
People Always — Substack
Writing on co-evolving with AI — for work, community, and life. Practical and philosophical in equal measure.
↗ Read on Substack
From Hierarchy to Intelligence — Jack Dorsey
How the new org structure will be flat and organized around an intelligence layer. A sharp take on where company design is heading.
↗ Read on Block.xyz
The Revenue Playbook — Jeremy Donovan
A practical, research-backed resource for revenue leaders. One of the more useful references in the GTM space.
↗ revenue-playbook.com
Tools & Interactive
Signal & Scale Tools
Interactive GTM and RevOps tools — including the Deal Desk Dynamic Pricing app.
↗ Open tools site
AI-Native RevOps Rainbow
Interactive visual of the full RevOps Rainbow with the AI Intelligence & Orchestration layer — explore it layer by layer.
↗ Interactive tool
Let's connect

What's holding your revenue back?

The first conversation is about your situation — not a pitch. Bring the hard question. If someone pointed you here, I'm glad they did.

LinkedIn — Alison Kuo Sullivan
Substack — People Always